The new booking funnel of Sixt Rent a car. The project is about creating a fast booking reservation process, clear usability, delight interactions and exciting interface with fluid and user-friendly navigation.
I was part of the team, building the new Sixt style leaving guide, which will be used in all Sixt channels. We as well developing the new usability concept for the reservation module of the Sixt Rent a car websites.
What is the user group? What is the product? What is the problem? What are the goals?
We made a research of the current market and competitors, we have created multiple personas and clear strategy. Our focus was to build a very fast and exciting reservation funnel which brings delight and excitement.
Collaborate and build relationships: users, stakeholders, devs
Create detailed documentation which shows each part of the design process. Starting with the following goals:
Create..
an exciting rental website
For...
users from 21 to 75 years old
To...
fast booking process, easy to use
And improve...
the branding and create exciting and delightful user experience and increase successful product
3. Style guide.
The Sixth Identity is bold, load, exciting, brand standing and user friendly.
Preparing different usability concepts based on user feedback and taking part of testing them.
Smart booking mast.
Personalise the booking mask bast on the user location and most frequent rental period. Easy to use location list & map, date & time overlays.
Fast booking process.
Just three steps booking process. Personalise, instant offers and extras. Big emotional typography and photography.
Customer Details page & Confirmation
User friendly customer details page to clear structural information, focusing on one action per time. Minimalist confirmation page and cool rewards for the user.
Booking process - Mobile devices
We have created a mobile adaptive design in order to reduce the complexity of each step of the funnel and create the best usability fitting the device limitations.
Mobile Flow
The mobile flow is created in a way that the user can easily access and focus on each step of the reservation process. The clean and minimal design create a smooth user experience though the whole mobile interface.
Provide pricise asset, Zeplin project, Invision prototypes and flow diagrams for accurate implementation.
Taking part of implementation process, Agile Scrum workflow quality control for each deploy steps.
